Let’s co-create your next project together.
Partner with us to bring your creative ideas to life and transform your talent and workforce strategies into something extraordinary.
Design Thinking @ Work
Discover the Power of Design Thinking
Our 6-step approach to strategy and design centers on human centered outcomes. Leveraging design thinking principles and tools, we co-create innovation that puts your stakeholders and users at the center of rapid, iterative and responsive transformation. Our process will lead you through our core user-centered design process focused on hopes and fears, challenge statements, persona development, empathy mapping, ideation, prototyping and testing.
Explore below to learn more about each step in our user-centered journey.
Define Challenges
This involves identifying and articulating the core problem or opportunity that needs to be addressed. A well-defined challenge statement is clear, focused, and aligns with the needs of the users, setting the foundation for the design thinking process.
Research and Analysis
This stage involves gathering insights through various research methods such as interviews, surveys, and observations. Analyzing this data helps in understanding user needs, behaviors, and pain points, leading to informed design decisions.
Concept Design
Based on the insights gathered, multiple ideas are generated and developed into conceptual designs. These concepts are then iterated and refined, aiming to address the challenge statement effectively and meet user needs.
Design Thinking Workshop
These collaborative sessions bring together diverse stakeholders to ideate, prototype, and test potential solutions. Workshops foster creativity, encourage feedback, and help in rapidly iterating on ideas.
Most Viable X
The MVx is a simplified version of the product that includes only the essential features needed to solve the core problem. It is designed to be deployed quickly to gather user feedback and validate assumptions.
Pilot and Test
The MVx is released to a target audience in a real-world environment, where it is rigorously tested. User feedback is collected and analyzed to identify areas for improvement, guiding further iterations and refinements before a full-scale launch.